Prevention of Misleading Ads: CCPA to Frame Guidelines for Coaching Sector

In a press release dated January 9, 2024, it was announced that guidelines were being prepared to curb misleading advertisements by coaching institutes.

The draft of the guidelines was discussed in the first meeting of the Committee for “Prevention and Regulation of Misleading Advertisement in Coaching Sector” which was held two days back.

Noting that certain coaching institutes engage in practices such as concealment of important information regarding the courses, etc., the Central Consumer Protection Authority (CCPA) has taken suo motu action. Notices have also been issued to 31 coaching institutes and fines imposed on 9 of said institutes for misleading advertisements.

The press release states that the guidelines “shall be applicable to all the coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium”. Under the guidelines, coaching institutions shall be prohibited from making false claims regarding employment prospects, rate of success in examinations, etc. Such institutions would be required to add details about rank secured, course opted, duration of the course and whether the course was paid or free, along with the successful candidate’s photo.

The guidelines would be clarificatory in nature and the penalty applicable to coaching institutes for misleading advertisements will be according to provisions of the 2019 Act.