17 Dec 2020

We are all familiar with the quirky and satirical advertisements of ‘Men Will Be Men’ for Seagram’s Imperial Blue Superhits Music CDs. Needless to mention, the brand “Imperial Blue” is in fact a popular brand of Indian whisky, owned by Pernod Ricard and launched in the year 1997. Since Indian law prohibits advertisements that promote, directly or indirectly, production, sale or consumption of cigarettes, tobacco products, alcohol in India, these products are advertised through surrogate advertising or brand extension.>>

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