MIB Urges Influencers Not To Promote Offshore Betting Platforms

In an advisory released by the Ministry of Information and Broadcasting, social media influencers have been urged to refrain from promoting or advertising offshore online betting and gambling platforms.

Additionally, social media intermediaries have been asked to conduct sensitization efforts to create awareness among users.

Online advertisements were brought within the Ministry’s purview in July of last year, when the Government of India (Allocation of Business) (Three Hundred and Seventy-second Amendment) Rules, 2023, were notified. Through these amendment rules, the Ministry was empowered to regulate online advertisements.

In case of publication of advertisements of offshore online betting and gambling platforms, the advisory dated March 21, 2024, states that the Ministry has the authority to issue notifications to the intermediaries to remove or disable access to the concerned posts, links, etc.

The Ministry has also referred to the advisory released by the Central Consumer Protection Authority (CCPA) earlier this month, through which celebrities and influencers were cautioned against endorsing betting and gambling activities.

It is reiterated that intermediaries will not be eligible for safe harbour protection if they fail to remove or disable access to the material after being notified under Section 79(3)(b) of the Information Technology Act, 2000, that it was used to commit an unlawful act.


Date: March 22, 2024